Welcome to Gustafson & Co — Where Strategy Meets Storytelling
Every great business has an origin story. This is mine.
After years leading communications and marketing inside fast-moving tech companies, I saw the same pattern repeat: incredible innovation, but a story that couldn’t keep up. The products were complex. The audiences were skeptical. And the message — the bridge between the two — often got lost in translation.
That gap is where Gustafson & Co began.
I founded this consultancy to help leaders connect strategy with story — to make sure their innovations are understood, trusted, and valued. Because when people get it, everything else gets easier: sales accelerate, teams align, and customers believe.
At the heart of it all is a simple idea: clarity creates momentum.
That’s why we do what we do — helping organizations turn complexity into credibility, and vision into voice.