Where AI Meets Authentic Storytelling
Turning complex technology into narratives that connect with people.
The most powerful technology stories aren’t about algorithms — they’re about people.
At Gustafson & Co, we’ve spent years helping organizations bring AI, analytics, and smart-building innovations to market. What we’ve learned is that even the most groundbreaking products struggle to gain traction without clear, credible storytelling that connects innovation to real human value.
The Trust Gap in AI
As artificial intelligence and automation reshape industries, audiences are asking new questions: Can we trust this technology? How does it make life better? Who is accountable when things go wrong?
For technology leaders, bridging that trust gap requires more than data and demos. It demands a communications strategy that grounds innovation in transparency, ethics, and purpose — not hype.
Translating Innovation into Impact
Our team helps clients articulate that story. We work at the intersection of product marketing, communications, and strategy to:
Clarify complex technologies in simple, relatable terms
Position AI and analytics solutions within broader business outcomes
Equip executives and experts to lead authentic conversations about innovation
Align storytelling with go-to-market strategies that drive adoption and influence perception
It’s an approach honed through experience.
At Siemens Enlighted, I led integrated communications that positioned our IoT and smart-building platform at the intersection of analytics, energy efficiency, and sustainability. Our team earned national media, analyst, and award recognition by unifying product storytelling with growth strategy. I also led executive communications for the CEO, building a consistent voice around innovation, leadership, and the company’s vision for a smarter, more sustainable future.
Earlier at FICO, I built C-suite thought-leadership programs that showcased AI and decision-analytics innovation for enterprise and financial audiences — translating highly technical capabilities into clear, trusted messaging that shaped customer understanding and analyst perception.
Why It Matters
AI will continue to evolve. The way organizations communicate about it will define how it’s understood and adopted. Clear, credible storytelling isn’t a “nice-to-have” anymore — it’s a strategic differentiator.
At Gustafson & Co, we help innovators meet that moment — where AI meets authentic storytelling.